The people
behind
the sends.
Next: Maya Okafor — Head of Lifecycle, Notion · March 6, 2026
Jordan Reyes
Director of Email, Loom · San Francisco
"The best subject line I ever wrote was for an email nobody was supposed to see. It was a test. Forty-three percent open rate on a dead segment. That's when I stopped guessing and started listening."
— Jordan Reyes, on the accidental experiment that changed his practice
We met Jordan on a Tuesday, three hours after he'd killed a campaign he'd spent six weeks building. He didn't seem devastated. He seemed curious. "The sequence was technically perfect," he said, pouring coffee he'd forget to drink. "Wrong emotion for the moment. We were celebrating a product milestone while our users were in their busiest quarter. Timing is its own kind of copy."
¶ What you receive, every week
One conversation.
Fully formed.
No sponsored content. No affiliate links. No pitch decks dressed as editorial.
03 / 04¶ Readership data
Numbers that
speak plainly.
Average open rate
Measured across 52 issues. Industry median: 21.5%
Waitlist subscribers
Grown entirely word-of-mouth, no paid acquisition
Industries represented
SaaS, DTC, media, agency, solo creator, fintech, and more
Sponsored issues
Reader-funded from day one. That's the whole model.
Industries in the room
"The most interesting conversations happen between industries — when a DTC operator and a B2B strategist realize they've been solving the same problem from opposite ends of the funnel."
— Editor's note, Issue 8
Data current as of February 2026.
04 / 04